Melody Alexander

Writer • Creative Director • Brand Strategist

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The Science of Impulse

Working with an art director, I worked on developing a trade show booth concept for Otis Spunkmeyer. The sales team was attending a food service trade show for universities and colleges and needed a concept that would drive decision makers to their booth. We developed a science theme concept, which was shown during the event.

We worked closely with a freelance video producer to create a video for the booth that would play like a vintage science video. After developing the concept, I wrote the script, worked with our team to hire the talent, and then provided guidance and direction throughout its production. The video was a huge success and help drive additional sales for the client.

science

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