Each year, the food agency group for which I worked hosted a breakfast at the annual National Restaurant Association (NRA) Show held in Chicago. I worked with my art director partner to create an invitation for our clients and partners. We created a cereal box invitation, which was centered around the location of our breakfast: Shedd Aquarium.
We worked closely with an artist, who illustrated the characters on the box. Because the invitation was held at the aquarium, we focused on finding species guests could see at the venue and compared them to characters they worked with daily at our agencies. And because the aquarium had a special display of Komodo dragons, we included a dragon as the surprise inside, which had the actual invitation tied to it.
The copy and design is playful and fun, like the event itself. On the day, our chefs had developed an Aquarios cereal that was available as one of the breakfast options.