Everpure, a water filtration company, came to us with a need: help customers see that they need to filter their water. The deeper we dug into their research, the more we saw that there are contaminants in water that can cause bigger issues with their businesses.
Using some of the actual terms that are water contaminants, we developed a series of headline-driven ads that ran in publications within the food and beverage industry. The call to action was direct: contact Everpure for a free, in-depth water test. If a business found out they had contaminants in their water, Everpure was there to help.
I worked closely with my art director partner to develop the series. We shot the images as a way to subtly illustrate what the contaminant would affect in a customer’s business. We wanted the design to play in a sleek space with a headline that made the reader stop and think.